Customer Case Study – Australian Dental Association Queensland (ADAQ)
Cleaning up ADAQ with NetSuite.
As the membership organisation for dentists, dental assistants and oral health specialists, the Australian Dental Association (Queensland Brand) – or ADAQ for short – provides extensive support, advice and continuing professional development for those in the oral health sector.
Formed over a century ago as the Odontological Society of Queensland, the last 20 years has seen ADAQ grow into a leading source of oral health awareness in the community.
Liberate I.T. worked with ADAQ to implement a clean NetSuite solution in the middle of 2022. Thanks to some excellent planning by Jane Palmer, CFO of ADAQ, together we’ve been able to see ADAQ evolve into a more comprehensive cloud-based solution with improved internal controls.
Key Customer Wins
Superior internal controls for working via the cloud
Specialised access for auditors to assess remotely
Implementation achieved within a month
Better tracking of internal and behind-the-scenes data for cleaner auditing
Clear accountability for transaction handling

A true organisation-wide solution
“We had clarity in what I wanted. And Liberate I.T. and NetSuite met that.” – ADAQ

Why ADAQ chose NetSuite ERP
ADAQ had been using a popular business and accounting software solution for years. But, as is often the case with growing organisations, they soon found themselves growing beyond the capabilities of their previous ERP.
As Jane explains, “What we had would be great for SMEs and family companies. But it simply didn’t have the internal controls for what we needed. We wanted to be able to approve things online, and look behind the scenes to see if things had been approved, or see who’d touched transactions.”
This visibility was especially important for ADAQ as an audited organisation – allowing the clarity and insight that their previous system simply didn’t offer.
“When you’ve got a lot of people touching your system, you need to know who’s handling transactions. We needed a system that had full transparency.”
A great deal of time was spent researching the various options available, and the price-to-benefit ratio they could expect. Jane says they wanted something above the SME level, but their needs didn’t quite meet a full enterprise-level solution.
Key Benefits of NetSuite
Drawing on her background in accounting and system implementation, Jane was able to describe exactly the vision she had for ADAQ’s improved accounting system. Because a personal injury delayed the implementation, ADAQ’s new goal was to have NetSuite running in June and July – timing that would better suit the forthcoming mid-year audit. “I had clarity in what I wanted. And Liberate I.T. and NetSuite met that.”
“I wanted to check there and then whether NetSuite could meet our requirements. The market’s usually not easy to deal with; often you can only view samples of software or video demonstrations. At that event, I could talk directly to Liberate I.T. about what we wanted to achieve and whether NetSuite could support it.”
June and July are busy months in the accounting sector, with end-of-year financials on the mind. Fortunately the implementation was completed in July, with extra support into September to continue fine-tuning the operations and to make sure that ADAQ and Jane wouldn’t suffer any hiccups. By late July/early August, ADAQ had their financials out the door – and they were able to report to the council with those figures.
Fortunately NetSuite has been taken up well by the wider team too, with positive reports on how easy it has been to use the new solution.
“I think the staff are all rather enjoying it,” says Jane. “There are a few new fields you have to enter, but that’s about it – it’s exactly what we wanted and needed.”

Implementation
Jane’s clarity with the project meant that we could establish exactly what what ADAQ needed and how to streamline their operations

Scalability
As ADAQ’s demands grow, so will NetSuite.

Better Reporting
Better data and transparent reporting gives Jane and the ADAQ financial leadership complete visibility over their accounts.
Partnering with Liberate I.T.
For Jane and the team at ADAQ, Liberate I.T. were the right partners to implement the new ERP, and at breakneck speed.
“Liberate I.T. put a good team together. We got a great consultant to work with. If our team were given tasks, they would do them. We wouldn’t hold up Liberate, because I wanted things to happen. I’m quite pedantic!” Jane laughs.
“Both Dom [the CEO] and I worked really hard with Liberate I.T.’s consultants. We were clear with what we were wanting, which made their jobs easier. And they made it clear what was needed from us and what they’d deliver. They were great to work with.”
“Liberate I.T. were very proactive in what NetSuite could do, and they were very helpful from the start.”

The possibilities for improvement are endless.
We know that we can get more systems talking to NetSuite and make the work a bit easier. The possibilities for improvement are endless.
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