Customer Case Study – Australian Dental Association Queensland - Liberate I.T.

Customer Case Study – Australian Dental Association Queensland (ADAQ)

Cleaning up ADAQ with NetSuite.

As the membership organisation for dentists, dental assistants and oral health specialists, the Australian Dental Association (Queensland Brand) – or ADAQ for short – provides extensive support, advice and continuing professional development for those in the oral health sector.

Formed over a century ago as the Odontological Society of Queensland, the last 20 years has seen ADAQ grow into a leading source of oral health awareness in the community.

Liberate I.T. worked with ADAQ to implement a clean NetSuite solution in the middle of 2022. Thanks to some excellent planning by Jane Palmer, CFO of ADAQ, together we’ve been able to see ADAQ evolve into a more comprehensive cloud-based solution with improved internal controls.

Key Customer Wins

  • Superior internal controls for working via the cloud

  • Specialised access for auditors to assess remotely

  • Implementation achieved within a month

  • Better tracking of internal and behind-the-scenes data for cleaner auditing

  • Clear accountability for transaction handling

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A true organisation-wide solution

“We had clarity in what I wanted. And Liberate I.T. and NetSuite met that.” – ADAQ

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ADAQ NetSuite Case Study

Why ADAQ chose NetSuite ERP

ADAQ had been using a popular business and accounting software solution for years. But, as is often the case with growing organisations, they soon found themselves growing beyond the capabilities of their previous ERP.

As Jane explains, “What we had would be great for SMEs and family companies. But it simply didn’t have the internal controls for what we needed. We wanted to be able to approve things online, and look behind the scenes to see if things had been approved, or see who’d touched transactions.”

This visibility was especially important for ADAQ as an audited organisation – allowing the clarity and insight that their previous system simply didn’t offer.

“When you’ve got a lot of people touching your system, you need to know who’s handling transactions. We needed a system that had full transparency.”

A great deal of time was spent researching the various options available, and the price-to-benefit ratio they could expect. Jane says they wanted something above the SME level, but their needs didn’t quite meet a full enterprise-level solution.

Key Benefits of NetSuite

Drawing on her background in accounting and system implementation, Jane was able to describe exactly the vision she had for ADAQ’s improved accounting system. Because a personal injury delayed the implementation, ADAQ’s new goal was to have NetSuite running in June and July – timing that would better suit the forthcoming mid-year audit. “I had clarity in what I wanted. And Liberate I.T. and NetSuite met that.”

“I wanted to check there and then whether NetSuite could meet our requirements. The market’s usually not easy to deal with; often you can only view samples of software or video demonstrations. At that event, I could talk directly to Liberate I.T. about what we wanted to achieve and whether NetSuite could support it.”

June and July are busy months in the accounting sector, with end-of-year financials on the mind. Fortunately the implementation was completed in July, with extra support into September to continue fine-tuning the operations and to make sure that ADAQ and Jane wouldn’t suffer any hiccups. By late July/early August, ADAQ had their financials out the door – and they were able to report to the council with those figures.

Fortunately NetSuite has been taken up well by the wider team too, with positive reports on how easy it has been to use the new solution.

“I think the staff are all rather enjoying it,” says Jane. “There are a few new fields you have to enter, but that’s about it – it’s exactly what we wanted and needed.”

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Jane’s clarity with the project meant that we could establish exactly what what ADAQ needed and how to streamline their operations



As ADAQ’s demands grow, so will NetSuite.

Better Reporting

Better data and transparent reporting gives Jane and the ADAQ financial leadership complete visibility over their accounts.

Partnering with Liberate I.T.

For Jane and the team at ADAQ, Liberate I.T. were the right partners to implement the new ERP, and at breakneck speed.

“Liberate I.T. put a good team together. We got a great consultant to work with. If our team were given tasks, they would do them. We wouldn’t hold up Liberate, because I wanted things to happen. I’m quite pedantic!” Jane laughs.

“Both Dom [the CEO] and I worked really hard with Liberate I.T.’s consultants. We were clear with what we were wanting, which made their jobs easier. And they made it clear what was needed from us and what they’d deliver. They were great to work with.”

“Liberate I.T. were very proactive in what NetSuite could do, and they were very helpful from the start.”

Liberate I.T. Customer Case Study - ADAQ

The possibilities for improvement are endless.

We know that we can get more systems talking to NetSuite and make the work a bit easier. The possibilities for improvement are endless.

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By gaining an in-depth understanding of your business goals, our team will work to uncover exactly what’s holding you back, and then tailor a NetSuite solution to meet your unique needs.

Liberate I.T. have grown with us over the last five years – and from strength to strength in terms of resources. They’re a partner that you can send everything to, from random left field questions to your big lofty goals – and they’ll tell you honestly whether they’re good ideas or not! 


Mel Otto


Liberate I.T. really understood our business and how to customise the NetSuite system as we needed. They offered elements that we knew we needed, but hadn’t thought of – like multiple currencies. We still chat with our Liberate I.T. team weekly about bits and bobs, assistance and tweaking.


Heather Richards


Liberate I.T and NetSuite were right for us, for our needs and for our size. Our previous solution’s steps were out of order, so it created a lot more work at the other end. NetSuite enabled us to focus on proper throughput – it’s helped us reflect on and improve our manufacturing processes too.


Shaun Veldman


It has been a pleasure working with Liberate I.T. over the past 10 years. They have great capabilities across NetSuite implementation and consultation, and helped us modernise and transform some very old-fashioned and dysfunctional business processes.


Craig Pinker


Liberate I.T. provided excellent training so we could carry out our NetSuite implementation. The knowledge and experienced team were quick to understand our business requirements and offer us the most relevant NetSuite advice so we were up and running as seamlessly as possible.


Marina Hirst Tristram

Tasman Bay Food Group

We needed a tool that was powerful and versatile enough to handle demand planning, warehouse management, that had freedom of ease for customisation – and was able to bring the full staff to the system regardless of whether they were on or off site. We knew Liberate I.T. and NetSuite could deliver.


Claire Harney


As we went through the process of selecting a replacement ERP solution for our growing business, NetSuite and Liberate I.T. came out consistently on top. The architecture that’s built for the internet stood out – as did the desire by Oracle NetSuite to be number one in their category.


Andrew White


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What our clients are saying

As we went through the process of selecting a replacement ERP solution for our growing business Netsuite and Liberate I.T came out consistently on top. Liberate I.T were our preferred vendor as they live and breathe Netsuite and have done so for ten years.

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You made the whole project an enjoyable and exciting experience that has been key in moving the business forward in leaps and bounds!

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The change over from old program to NetSuite was made easy by their vast knowledge and being able to adapt the program to our style of business and recommend changes to save time. 

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I've worked closely with these guys for over 3 years now and would recommend them highly. Everyone takes a keen interest in finding the right solution for our needs, which is a feat, considering our needs are far from 'generic'.

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