Customer Case Study – Ecostore

Manufacturing and Data Visibility with NetSuite.

Ecostore’s products have claimed pride of place in many homes across Australasia. Since launching in New Zealand in 1993, Malcolm and Melanie Rands’ vision of creating alternative cleaning and personal care products that were better for people and the planet has steered Ecostore’s growth and innovation.

With manufacturing in Auckland and highly awarded and eco-certified products distributed across APAC, Ecostore’s success has depended on their strong values-led approach, and a need for cohesive, transparent data across their multi-subsidiary.

Key Customer Wins

  • Immediate scalability for business growth

  • Better ordering facilities for sales teams and customers

  • Transparent, instant data across NZ and Australian subsidiary

  • Supported Ecostore’s proactive – rather than reactive – strategy

  • Continuous updates and feature roll-outs for the best solution

star - Liberate I.T.

The system is cloud-based

“Before we invested in NetSuite, we knew that one of the big benefits of the system is that it’s cloud-based. It seemed like the perfect fit for us – and it is.”

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NetSuite Case Study - Ecostore

Why Ecostore chose NetSuite ERP

In the years leading up to 2017, Ecostore expanded their manufacturing capabilities, made the leap to Australia, brought their products to China, Singapore, South Korea, Malaysia, Taiwan, Japan, Hong Kong, and the Philippines, and developed a network of 50+ ‘green stores’ across New Zealand where customers could refill their favourite Ecostore products.

As Sarah explains, the ERP they had in place was starting to show signs of strain against the pressure of Ecostore’s growing demands.

“As an older product, the ERP we were using wasn’t quite up to the job as were grew and our needs changed. We had trouble making sure everyone could log in at once and issues with the depth and detail of data we had access to. If we had stuck with it, we’d have been stuck with a lot of bolt-ons that weren’t quite fit for purpose.”

Ecostore needed something that could grow with them. Together we developed a plan to implement NetSuite Financials with integrations to manufacturing and demand planning. With the help of one of our third party SuiteApp partners EDIStech, we rolled out an electronic data interchange (EDI) that links with many of our customers in NZ and AU and our Australian based 3PL.

Key Benefits of NetSuite

Like many manufacturing business across the world, Ecostore has seen some fluctuations in materials since the beginning of 2020 thanks to Covid and ongoing global supply chain challenges. However, as Sarah notes, NetSuite has the ability to give Ecostore better insight into what these unexpected changes in the supply chain mean for our end consumers, to analyse and identify one-off events and trends – features they’ll soon be taking full advantage of. After all, transparency is something they are always striving for in all parts of the business.

In addition, NetSuite has enabled ecostore to report on the Australian operations as an independent business, but one that’s rolled up into to the New Zealand operations and allow visibility of both separate and consolidated performance.

“The sheer amount of data available through NetSuite – and the capacity to work with that data – has shown us where we can see changes happening and where we can better hone our processes. It’s improved our reporting and data integrity – and enabled us to dig in to where we can find improvements.”

Integrated multi-currency

Given that Ecostore operates across Asia-Pacific, NetSuite’s native ability to manage multiple currencies means that they can get clear, meaningful data in one operating system.

Why Ecostore chose NetSuite

“If you’re considering an ERP that’s natively strong to do almost everything you need – and you want scalable live data, a cloud-based system for ease of access the ability to customise when needed – then NetSuite would be a serious contender to meet your needs.

Ease of use

The team at Ecostore are finding they don’t need to be IT experts to get their heads around pulling data to create reports and get better insights. It’s allowing them to make intelligent strategic decisions more easily.

From Ecostore to you: what you need to know if you’re considering NetSuite

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Partnering with Liberate I.T.

Liberate I.T. partnered with Ecostore to begin replacing their dated ERP with a NetSuite Financial solution – before evolving to integrate manufacturing, pricing, and third-party logistics (3PL).

Sarah Fox and Mel Otto from Ecostore were the NetSuite champions throughout the implementation. Having aided the launch from a customer service and sales perspective, Sarah took over the NetSuite roll-out in 2018 and has been championing the ERP since – as well as its impact on Ecostore’s good work.

“In the last couple of years, NetSuite has added some interesting features and changes, and Liberate I.T. have helped us get the most out of them – including some features that will be useful for our manufacturing. We’re looking forward to implementing more in the next year.”

The possibilities for improvement are endless.

We know that we can get more systems talking to NetSuite and make the work a bit easier. The possibilities for improvement are endless.

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Download the Full Case Study

If you would like to download a pdf copy of our Ecostore case study, you can do so using this form.

We come recommended.

By gaining an in-depth understanding of your business goals, our team will work to uncover exactly what’s holding you back, and then tailor a NetSuite solution to meet your unique needs.

Liberate I.T. have grown with us over the last five years – and from strength to strength in terms of resources. They’re a partner that you can send everything to, from random left field questions to your big lofty goals – and they’ll tell you honestly whether they’re good ideas or not! 


Mel Otto


Liberate I.T. really understood our business and how to customise the NetSuite system as we needed. They offered elements that we knew we needed, but hadn’t thought of – like multiple currencies. We still chat with our Liberate I.T. team weekly about bits and bobs, assistance and tweaking.


Heather Richards


Liberate I.T and NetSuite were right for us, for our needs and for our size. Our previous solution’s steps were out of order, so it created a lot more work at the other end. NetSuite enabled us to focus on proper throughput – it’s helped us reflect on and improve our manufacturing processes too.


Shaun Veldman


It has been a pleasure working with Liberate I.T. over the past 10 years. They have great capabilities across NetSuite implementation and consultation, and helped us modernise and transform some very old-fashioned and dysfunctional business processes.


Craig Pinker


Liberate I.T. provided excellent training so we could carry out our NetSuite implementation. The knowledge and experienced team were quick to understand our business requirements and offer us the most relevant NetSuite advice so we were up and running as seamlessly as possible.


Marina Hirst Tristram

Tasman Bay Food Group

We needed a tool that was powerful and versatile enough to handle demand planning, warehouse management, that had freedom of ease for customisation – and was able to bring the full staff to the system regardless of whether they were on or off site. We knew Liberate I.T. and NetSuite could deliver.


Claire Harney


As we went through the process of selecting a replacement ERP solution for our growing business, NetSuite and Liberate I.T. came out consistently on top. The architecture that’s built for the internet stood out – as did the desire by Oracle NetSuite to be number one in their category.


Andrew White


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What our clients are saying

As we went through the process of selecting a replacement ERP solution for our growing business Netsuite and Liberate I.T came out consistently on top. Liberate I.T were our preferred vendor as they live and breathe Netsuite and have done so for ten years.

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You made the whole project an enjoyable and exciting experience that has been key in moving the business forward in leaps and bounds!

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The change over from old program to NetSuite was made easy by their vast knowledge and being able to adapt the program to our style of business and recommend changes to save time. 

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