Act-On is a cutting-edge marketing automation tool that anybody can use to boost their marketing efforts using a robust platform created specifically for marketers. The best email automation, the best outcomes, and the best B2B digital marketing product currently on the market.
Act-On lets you:
• Develop and deliver multi-channel experiences to the right targets at the right time.
• Provide better leads, data, and measurable results to create happier sales partners.
• Scale your marketing efforts to engage, nurture, and convert across the customer lifecycle.
Powerful Marketing Automation Features:
1. Web & Landing Pages: Easily build, optimise, and launch landing pages and websites with tools and templates designed to enhance your funnel.
2. Web Forms & Progressive Profiling: Easy to customise, develop, and deploy, our web forms help you manage customer information and optimise your lead generation efforts.
3. Lead Scoring: Assess unique engagement metrics across your touch points to create tailored messaging for your prospects and customers
4. Segmentation: Dynamically group contacts by traits and behaviours to segment target audiences, deliver relevant messaging, and improve engagement.
5. Automation: Attract, nurture, convert, and evangelise customers through our simplified, automated marketing tool that removes manual processes.
6. Messaging: Get the conversation going by delivering perfectly crafted messages to your targets using our automated email and messaging tools.
7. Analytics & Reporting: Gain insight into how your audience interacts with your digital presence, and discover the most effective ways to connect with them.
Act-On has a pre-built integration with Netsuite. See https://connect.act-on.com/hc/en-us/articles/360025678934-NetSuite-Integration-Guide.
This provides a seamless 2-way integration and exposes all of the data that exists against Contacts and Leads in Netsuite into Act-On, making segmentation a real breeze.