Customer Relationship Management (CRM) - Liberate I.T.


Customer Relationship Management

Every business needs to have a complete picture of their customer – and every business needs a way to draw insights from their customers and create incredible experiences with your brand.

With an integrated and customizable view of the people who buy from you, the entire customer experience can be managed from end-to-end, built upon a sound knowledge of customer interests, service needs and purchasing history.

If your business suffers from fragmented silos of customer data, and old-time customer service procedures, then implementing a CRM system suited to your business is a no-brainer.

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business men analysing statistics

What is a CRM?

‘Customer Relationship Management’ (CRM) systems intelligently store and manage all useful information relevant to your customer base, and then provide insights so that you can strategically create the ideal customer experience.

A great CRM system boosts customer engagement and assists your marketing team to target the right customers, at just the right time and for the right price to draw in sales. It’ll also go beyond the first purchase, and inform the best strategies to keep satisfied customers coming back again and again.

CRM’s go beyond simply managing customer contacts and strengthen customer relationships. Organise and optimise customer interactions with your business at every touchpoint. Improve sales, eCommerce and marketing – all with the help of a 360-degree CRM system view.

Not sure if NetSuite is right for your business?

Let us show you what we can do.

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Why does my business need a CRM?

No matter how your sales are tracking, every business from small to large enterprises can benefit from a well-implemented CRM. It aligns all customer-centric aspects of your organisation from marketing and customer support to product development. Leveraging the full and thorough knowledge of your ideal customer will enable your business to:

  • Integrates all parts of your business

  • Provides better performance insights

  • Synchronises with the cloud for remote and in-office work

  • Opens the door to better collaboration

  • Operates across territories and unifies operations

  • Enables organisations to respond with agility

  • Forecasts for future growth capabilities

  • Gets your tools working for you – and frees you up from having to bend your operations to outdated software

A well-implemented CRM unlocks endless possibilities for your business

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Open up your customer base

With intelligent customer data at your fingertips, you can locate and anticipate the needs, questions and worries of your future customer prospects. You’ll know exactly where to find your customer, and how to target them with a made-to-order customer experience.

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Manage your customer data

Great customer engagement and booming sales come from a complete understanding of your customer needs. With a plethora of customer data already in hand, store, track and validate customer data within an automated system to inform your sales and marketing customer engagement strategies.

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Automate sale procedures

Unified customer data, artificial intelligence (AI) and machine learning come together to streamline the sales process. With AI-informed customer preferences and talking points specific to each individual, customers will be brought to purchase quickly and easily.

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The functionality of your business ERP for an automated and seamless management process

We’ll assist in the set-up of automated tasks and customised system processes that align with your day-to-day business practices. This includes custom fields, workflow automation, scripting and integrations suited to your requirements.

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Your team with the skills and training to get the best out of their new ERP

Liberate believes in collaborative design and implementation. With hands on-training during system set-up and a wide selection of NetSuite virtual training resources, your team members will be given the confidence to master the use of their new ERP system.

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Personalise marketing campaigns

Customers can be drawn in from anywhere – your website, social media, events, or traditional marketing channels. A well-integrated marketing strategy with aligned messaging across the board, informed by CRM system insights will attract more customers than previously thought possible.

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Align your sales and marketing team

Teams work best together when armed with the right knowledge of who they are targeting. When you have unified operations across the board, and sales and marketing are working together, you’ll find productivity and improvement skyrocketing while your CRM system does all the heavy lifting.

What a CRM doesn’t do:

CRMs alone can’t manage the backend of business operations.

That is why you need the #1 integrated ‘Enterprise Resource Planning’ (ERP) system in the world – NetSuite, to manage all business operations from CRM, HCM, and SRP to eCommerce all in one place.

  • Production

  • Warehousing

  • Financing

  • Purchasing

  • Inventory

  • Accounting

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Why does your business need ERP with CRM capabilities

As your business grows, so will the demand for your products and services, and the people required to manage it. The outdated patchwork of disorganised management systems your business relies on day-to-day will crumble under pressure during the critical growth period, slowing your development. An ERP system with CRM capabilities can help your business on the way to sustainable growth.

An ERP won’t just manage your customers, it will connect your entire business end to end from finances right through to fulfilment. With the help of Liberate I.T.’s expert NetSuite consultants, you’ll implement an ERP system with only the integrated features your business needs to come unstuck and strike your goals.

Why is Liberate IT the most preferred NetSuite provider?

Our expert NetSuite architecture experts and senior solution consultants will help you:


What your business needs with Liberate IT consultants

Our in-house NetSuite architecture expertise and senior solution consultants work together to uncover your unique business needs, what your current processes are and what systems need to be streamlined into one optimised ERP.


The best processes NetSuite have to offer, tailored to your system requirements

Whatever your business requires, our Liberate consultants will select only the best NetSuite system processes to suit you. You’ll be guided through the change management process by NetSuite industry experts.


The functionality of your business CRM & ERP for an automated and seamless management process

Whatever your business requires, our Liberate consultants will select only the best NetSuite system processes to suit you. You’ll be guided through the change management process by NetSuite industry experts.


Your team with the skills and training to get the best out of their new ERP

Liberate believes in collaborative design and implementation. With hands on-training during
system set-up and a wide selection of NetSuite virtual training resources, your team
members will be given the confidence to master the use of their new CRM & ERP system.


Your business ERP with Liberates ad-hoc or ongoing support

We don’t just fix system bugs or transaction issues; we’ll notify you when we see a system that can be optimised with the help of our NetSuite gurus. From one-off solutions to ongoing support plans, we work to maintain your NetSuite systems for the long haul.


And improve your ERP solution as you grow

As your business grows, so do we. With NetSuite’s regular releases, we make sure you’re optimising your functionality. While most changes can be performed within your team, we can lead optimisation projects for your existing NetSuite system that meet the needs of new goals.

Get a 360 view of your customer and your entire business operations end to end with NetSuite & Liberate IT

Experience it for yourself – get in touch to find out why Liberate I.T. are the preferred NetSuite provider.

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We come recommended.

By gaining an in-depth understanding of your business goals, our team will work to uncover exactly what’s holding you back, and then tailor a NetSuite solution to meet your unique needs.

Liberate I.T. have grown with us over the last five years – and from strength to strength in terms of resources. They’re a partner that you can send everything to, from random left field questions to your big lofty goals – and they’ll tell you honestly whether they’re good ideas or not! 


Mel Otto


Liberate I.T. really understood our business and how to customise the NetSuite system as we needed. They offered elements that we knew we needed, but hadn’t thought of – like multiple currencies. We still chat with our Liberate I.T. team weekly about bits and bobs, assistance and tweaking.


Heather Richards


Liberate I.T and NetSuite were right for us, for our needs and for our size. Our previous solution’s steps were out of order, so it created a lot more work at the other end. NetSuite enabled us to focus on proper throughput – it’s helped us reflect on and improve our manufacturing processes too.


Shaun Veldman


It has been a pleasure working with Liberate I.T. over the past 10 years. They have great capabilities across NetSuite implementation and consultation, and helped us modernise and transform some very old-fashioned and dysfunctional business processes.


Craig Pinker


Liberate I.T. provided excellent training so we could carry out our NetSuite implementation. The knowledge and experienced team were quick to understand our business requirements and offer us the most relevant NetSuite advice so we were up and running as seamlessly as possible.


Marina Hirst Tristram

Tasman Bay Food Group

We needed a tool that was powerful and versatile enough to handle demand planning, warehouse management, that had freedom of ease for customisation – and was able to bring the full staff to the system regardless of whether they were on or off site. We knew Liberate I.T. and NetSuite could deliver.


Claire Harney


As we went through the process of selecting a replacement ERP solution for our growing business, NetSuite and Liberate I.T. came out consistently on top. The architecture that’s built for the internet stood out – as did the desire by Oracle NetSuite to be number one in their category.


Andrew White


Let’s make it happen.

Find out for yourself why we’re a NetSuite dedicated company – and how NetSuite can accelerate your business’s operations today.

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What our clients are saying

As we went through the process of selecting a replacement ERP solution for our growing business Netsuite and Liberate I.T came out consistently on top. Liberate I.T were our preferred vendor as they live and breathe Netsuite and have done so for ten years.

Andrew White

You made the whole project an enjoyable and exciting experience that has been key in moving the business forward in leaps and bounds!

Murray Sellars
Packline Solutions

The change over from old program to NetSuite was made easy by their vast knowledge and being able to adapt the program to our style of business and recommend changes to save time. 

Lyn Chapman
Prestige Produce

They ensured our implementation of JCurve/NetSuite was seamless to our customers and since the cut-over has continued to assist us with progressively expanding the NetSuite capabilities within our company.

Peter Davis
Point to Point Distribution

Liberate I.T. has the unique characteristics of in-depth understanding of the NetSuite application and business process to offer businesses an optimal system for their business to operate. They are quick to identify and interpret needs and have a broad and practical experience to know what works.

Lucas Vear
Viatek Pty Ltd

I've worked closely with these guys for over 3 years now and would recommend them highly. Everyone takes a keen interest in finding the right solution for our needs, which is a feat, considering our needs are far from 'generic'.

Joshua Brownlie
Bulleen Screens

Liberate IT have helped shape our company's future direction with their thorough understanding and professional implementation of our NetSuite package. Highly recommend.

Julian Smith
Nationwide Waste